About Us

Destination Research

Proper research leads to the best possible results!
Proper research leads to the best possible results!
As the official agency charged with marketing Lake Havasu City and advising City Council on matters related to visitors and the industries which serve them, we have developed numerous research studies and plans to strengthen our programs and improve the community for the highest return on investment. The Lake Havasu City Convention & Visitors Bureau is pleased to share these insights here in the interests of continuing to advance our community as a world-class place in which to visit, live, work and operate a business.

Vision Plan

2014-16 Lake Havasu City Vision Plan (May 21, 2014)

This one page summary took a fresh look at the critical needs of the destination, including ideas suggested during the brand discovery process, and prioritized the new development ideas with the greatest potential return to the City.

2011-13 Lake Havasu City CVB Destination Vision Plan (July 20, 2011)

This 14-page analysis provided a comprehensive development plan and rationale for top priority destination development priorities based upon the “Summary of Proposed Tourism Projects” immediately below, plus several critical new infrastructure items that had not been considered in formal city research conducted in the past.

Summary of Proposed Tourism Infrastructure Projects (April 15, 2011)

This 8-page list identifies tourism components of 13 major infrastructure studies from November 2005 to December 2010, highlighting projects supported by visitor research. Projects in the City’s 2010/11 capital budget without research support are also identified.

Brand Research

Lake Havasu City Brand Development Survey II (March 6, 2013)

This 73-page report provides an in-depth analysis of responses from 1,862 visitors and residents about two proposed taglines and four logos that were developed to represent the city and portray its brand most effectively. Additionally, it includes an analysis of favorite sporting activities, as well as suggestions for future community improvements. (See verbatim survey comments in the report immediately below.)

Lake Havasu City Brand Development Survey II – Verbatim Remarks (March 6, 2013)

This 66-page report logs all the comments and opinions expressed by respondents to the second Brand Development Survey. Topics include desired improvements, and remarks and suggestions about the proposed taglines and logos developed to represent the city.

Rationale for Lake Havasu City Brand Position (September 20, 2012)

This 105-page report reviews the broad swath of research that contributed to the ultimate brand position developed for Lake Havasu City by North Star Brand Strategies, Nashville, TN. It also includes extensive marketing insights about the area, including psychographic profiles of visitors and residents based on Tapestry profiles explained in the Segment Reference Guide (immediately below).

Tapestry Segment Reference Guide (2012)

This 94-page guide provides an in-depth understanding of the Community Tapestry profiles developed by ESRI in Redlands, CA to group the U.S. population into 65 different market segments with similar psychographic and demographic characteristics.

Click here for Brand information | Click here for Brand History

Destination Research

Attractions/Activities Audit (May 25, 2012)

This 5-page audit listed all significant activities and attractions that might be of interest to residents and visitors within a 90-minute radius of Lake Havasu City.

Lake Havasu City R/UDAT (February 15-20, 2007)

Spearheaded by the Main Street Association, this 70-page report created by a Regional/Urban Design Assistance Team from the American Association of Architects proposed many tourism-related improvements to transform the Uptown business district and City into a more competitive destination.

Resident Research

Recommendations from August 22 & 24, 2015 Town Hall Meetings (September 4, 2015)

This 40-page report encapsulates the recommendations of 186 community leaders who came together to formulate the best ideas for building a stronger economic future for Lake Havasu City on August 22 & 24 on the local campus of Arizona State University.

Rationale for Lake Havasu City Brand Position (September 20, 2012)

See description in “Brand Research” above.

Resident Brand Development Survey (June 4, 2012)

This 76-page survey examined resident perceptions of the community and provided a broad demographic snapshot of the people who live here.

Visitor Research

2014 Lake Havasu Fishing Profile (May 23, 2016) (pdf file, 3 mb)

Fishing profile and economic impact of fishing in Lake Havasu City based on data from the 2014 Visitors Study, produced for the Arizona Fish & Game by the Prism Partnership.

2014 Lake Havasu City Benchmark Visitor Study (June 7, 2015) (pdf file, 5.53 mb)

This 431-page benchmark study provides extensive detail and analysis of local visitors in terms of demographics, perceptions of the destination, desired capital improvements, popularity of activities and attractions, competitive destinations and much more. It also shows trends in the data by comparing responses to the same questions asked in the 2010 Lake Havasu City International Visitors Study.

Rationale for Lake Havasu City Brand Position (September 20, 2012)

See description in “Brand Research” above.

Visitor Fun Defined (August 11, 2012)

This 10-page analysis drills down into survey responses from the 2010 Visitor Study to learn specifically what makes Lake Havasu City fun to our guests.

Local Economic Impact of Tourism (July 12, 2012)

This six-page report summarizes the most important economic benefits derived from the local tourism industry, as identified by the recent research findings.

Lake Havasu City Overnight Visitor Origin Map – Southern California (May 17, 2012)

This 1-page map shows the relative concentration of Lake Havasu City visitors from six counties in Southern California.

Lake Havasu City Overnight Visitor Origin Map – United States (May 17, 2012)

This 1-page map shows the relative concentration of Lake Havasu City visitors across the United States.

Lake Havasu City Travel Impacts (June 2011)

This 8-page study documents the economic significance of the local travel industry from 2005 through 2010 in terms of jobs created, tax revenue, spending and earnings.

Profile of Motorhome & RV Users (February 1, 2011)

This 9-page profile drills down into survey responses from the 2010 Visitor Study to provide a demographic profile of visitors who primarily travel in a motorhome or RV.